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about

FROM ITALY TO THE UK
A WORLD CLASS BOUTIQUE PRODUCTION

With nearly two decades of experience, we handle a broad range of productions, from editorials and campaigns to events. Based in Italy and shaped by over a decade of work in the UK, we bring together the best of two cultures of production.
END-TO-END CREATIVE PRODUCTION
FOR FASHION AND LUXURY

We are a creative production specialised in fashion, luxury and lifestyle, curating every stage of process including art buying, location scouting, set design and more.
TRUSTED PRODUCTION,
EXECUTED WITH PRECISION

We are known for our discretion, precision, and unfailing attention to detail. Whatever the scale, we work with care and clarity, ensuring that nothing is left to chance. We are proud of every production we do, and the loyalty of our clients speaks more than words ever could.

Daniele Ricci

FOUNDER & EXECUTIVE PRODUCER

Daniele Ricci is an international photo and video producer with over 20 years of experience. His career began in New York and reached its peak in London, where he founded RICCI PRODUCTION in 2016, working hands-on across fashion, lifestyle and commercial productions.

He has built long-term collaborations with leading luxury brands, fashion publications and global retailers, including four years as executive producer at Alexander McQueen. These partnerships reflect a strong understanding of high-end visual storytelling and international production standards.

Daniele has produced campaigns worldwide, including in Italy, the UK, New York, Paris, Morocco etc building a strong global network and deep production expertise.

He is now based in Italy, where he delivers high-end photo and video productions with an exclusive access to a curated library of the country’s most distinctive locations. His mission is to offer a premium production experience in Italy for international brands, while also supporting Italian clients shooting in the UK and beyond.

Daniele strongly believes that great collaborations are built on professionalism, respect, and manners, with a genuine commitment to fair trade and environmental responsibility.